The Solutions Value Chain — A Framework for Delivering Strategic Customer ValueWhat is The Solutions Value Chain?Oct 16Oct 16
How to Make Gen AI Your Full-time Market Research InternIf there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales…Oct 16Oct 16
Why Your User Stories Are Killing Product UsabilityYour user stories are killing product usability because they’re missing two critical components. Not only is product usability suffering…Oct 16Oct 16
Product Strategy Explained in Practical TermsIf you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Forget about the…Sep 4Sep 4
Are We Going About Stakeholder Alignment the Hard Way?I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in…Aug 26Aug 26
Presales Demos: The Missing Value Link That Connects Tactical & StrategicWhen it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the…Aug 26Aug 26
How to Facilitate a Strategic Account Planning Meeting With CustomersIn its simplest form, strategic account planning is your ability to help customers define success in measurable terms, then lay out a…Aug 13Aug 13
The Best Bang for Your Discovery Buck — Customer Advisory BoardsCustomer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user…Aug 13Aug 13
If I Were Building a Product Marketing Organization From the Ground UpIf I were building a product marketing organization from the ground up, I’d consider myself lucky.Aug 13Aug 13
Are We Going About Stakeholder Alignment the Hard Way?I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in…Aug 13Aug 13
