John MansourJobs to be Done — The Foundation for Great Presales DemosThere are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush…Jun 11Jun 11
John MansourProduct Management Outcomes — The Good, The Bad & The UglyIt’s refreshing to see so many discussions and articles themed around product management outcomes.Jun 4Jun 4
John MansourHow to Keep Your Product Enhancement List to 12-ish ItemsWhen it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than…May 4May 4
John MansourWhy Market Leadership Starts With Product ManagementThere are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market…Apr 12Apr 12
John MansourThe Definition Of Product Management is ShrinkingThe definition of product management has been changing and evolving over the past 10 years and it’s not for the better.Mar 20Mar 20
John MansourHow to Climb the Product Marketing Career Ladder FasterIf you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb.Feb 13Feb 13
John MansourSolution Consultants, Be The Person You’d Love to Buy FromFor all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your…Jan 10Jan 10
John MansourPortfolio Management — Strategic Product Management at Its FinestIf you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more…Jan 4Jan 4
John MansourThe Simple Way to Marry Company and Product StrategyHere’s the easiest way to marry company strategy and product strategy.Dec 20, 2023Dec 20, 2023
John MansourPortfolio Positioning Is What Makes Your Product Positioning More StrategicYour accounts payable product improves the customer’s cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?Oct 16, 2023Oct 16, 2023