3 Product Marketing Myths to Dispel

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Here’s the funny part. Many organizations think they’re doing product marketing because they have the…

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