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John Mansour

John Mansour

How to Keep Your Product Enhancement List to 12-ish Items

When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than…

5 min read1 day ago

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How to Keep Your Product Enhancement List to 12-ish Items

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John Mansour

Why Market Leadership Starts With Product Management

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market…

7 min readApr 12, 2024

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Why Market Leadership Starts With Product Management

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John Mansour

The Definition Of Product Management is Shrinking

The definition of product management has been changing and evolving over the past 10 years and it’s not for the better.

4 min readMar 20, 2024

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The Definition Of Product Management is Shrinking

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John Mansour

How to Climb the Product Marketing Career Ladder Faster

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb.

6 min readFeb 13, 2024

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How to Climb the Product Marketing Career Ladder Faster

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John Mansour

Solution Consultants, Be The Person You’d Love to Buy From

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your…

5 min readJan 10, 2024

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Solution Consultants, Be The Person You’d Love to Buy From

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John Mansour

Portfolio Management — Strategic Product Management at Its Finest

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more…

6 min readJan 4, 2024

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Portfolio Management — Strategic Product Management at Its Finest

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John Mansour

The Simple Way to Marry Company and Product Strategy

Here’s the easiest way to marry company strategy and product strategy.

4 min readDec 20, 2023

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The Simple Way to Marry Company and Product Strategy

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John Mansour

Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Your accounts payable product improves the customer’s cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?

3 min readOct 16, 2023

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Portfolio Positioning Is What Makes Your Product Positioning More Strategic

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John Mansour

Customer Success — How To Build Relationships With Customer Executives

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role…

5 min readOct 11, 2023

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Customer Success — How To Build Relationships With Customer Executives

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John Mansour

The Three Es of a Great Sales Demo — A Chain Reaction

When all three of these factors are present, it’s going to be a great sales demo.

3 min readOct 11, 2023

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The Three Es of a Great Sales Demo — A Chain Reaction

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John Mansour

John Mansour

Eliminate inconsistencies in how customer value is defined with personalized hands-on training courses for B2B/B2B2C product management & product marketing.

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