If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand.

Demo Discovery vs. Sales Discovery

In its most simplistic form, demo discovery is about qualifying the business need for your products…understanding how your products make the buyer better at something that’s valuable to their business.

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Here’s…

There are a million articles on the tactics of a successful product launch. That’s not where we’re going in this post. We’re going straight for outcomes! Nail these outcomes and you’ll forever be the fair-haired children of product marketing and product management.

Bonus: all your launch tactics will neatly drop…

John Mansour

Product Management, Product Marketing & Sales Enablement Training for B2B. Check us out. https://www.proficientz.com

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