Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The hard part is avoiding the trap of TELLING employers what the product (you) does versus SELLING its value. Here we are in the early part of 2023 and so many…

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you know it, even though your intentions are always on the mark to start the demo. Here’s how to avoid the trap. The Difference Between Telling and Selling Demos Telling Demos The telling demo is an overview of the…

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller, or do you buy the “pet hair pick-up,” a product that’s basically a lint roller with your furry friends on the label? Most pet owners…

When it comes to innovation and product management, a great idea can only get you so far. In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. …

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this profession, you’ll need to know exactly what’s expected of you in a product manager role. We have all the insights you’ll need to succeed. In this post…

Solution selling is like vanilla ice cream. Everyone knows what it is. It’s simple and it meets the most basic criteria for a dessert. Here’s the thing. If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve…

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable…

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. What is a Product Marketing Roadmap? A…

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than…