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John Mansour

18 Followers

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May 23

Free eBook | Top-Down Customer Discovery — Uncovering THE BIG WHY!

I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and services you’re building, marketing, selling and delivering are consistently tied to something that has measurable strategic value to your customers. …

Product Management

2 min read

Free eBook | Top-Down Customer Discovery — Uncovering THE BIG WHY!
Free eBook | Top-Down Customer Discovery — Uncovering THE BIG WHY!
Product Management

2 min read


Apr 27

Creating a Value Based Resume — Stop TELLING and Start SELLING

Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The hard part is avoiding the trap of TELLING employers what the product (you) does versus SELLING its value. Here we are in the early part of 2023 and so many…

Job Hunting

6 min read

Creating a Value Based Resume — Stop TELLING and Start SELLING
Creating a Value Based Resume — Stop TELLING and Start SELLING
Job Hunting

6 min read


Apr 10

PRODUCT DEMOS: AVOIDING THE TRAP OF TELLING VS. SELLING

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you know it, even though your intentions are always on the mark to start the demo. Here’s how to avoid the trap. The Difference Between Telling and Selling Demos Telling Demos The telling demo is an overview of the…

Product Demonstrations

4 min read

PRODUCT DEMOS: AVOIDING THE TRAP OF TELLING VS. SELLING
PRODUCT DEMOS: AVOIDING THE TRAP OF TELLING VS. SELLING
Product Demonstrations

4 min read


Mar 31

MARKET SEGMENTATION: THE KEY TO UNLOCKING YOUR PRODUCT’S MARKETING POTENTIAL IN B2B

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller, or do you buy the “pet hair pick-up,” a product that’s basically a lint roller with your furry friends on the label? Most pet owners…

Product Marketing

5 min read

MARKET SEGMENTATION: THE KEY TO UNLOCKING YOUR PRODUCT’S MARKETING POTENTIAL IN B2B
MARKET SEGMENTATION: THE KEY TO UNLOCKING YOUR PRODUCT’S MARKETING POTENTIAL IN B2B
Product Marketing

5 min read


Mar 21

PRODUCT BACKLOG 101: HOW TO BUILD A WINNER USING CUSTOMER OUTCOMES

When it comes to innovation and product management, a great idea can only get you so far. In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. …

Product Backlog

5 min read

PRODUCT BACKLOG 101: HOW TO BUILD A WINNER USING CUSTOMER OUTCOMES
PRODUCT BACKLOG 101: HOW TO BUILD A WINNER USING CUSTOMER OUTCOMES
Product Backlog

5 min read


Feb 27

PRODUCT MANAGER CAREER PATH: POSITIONS, RESPONSIBILITIES, AND HOW TO ADVANCE

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this profession, you’ll need to know exactly what’s expected of you in a product manager role. We have all the insights you’ll need to succeed. In this post…

Product Management Jobs

6 min read

PRODUCT MANAGER CAREER PATH: POSITIONS, RESPONSIBILITIES, AND HOW TO ADVANCE
PRODUCT MANAGER CAREER PATH: POSITIONS, RESPONSIBILITIES, AND HOW TO ADVANCE
Product Management Jobs

6 min read


Feb 17

SOLUTION SELLING VS. ASPIRATIONAL SELLING

Solution selling is like vanilla ice cream. Everyone knows what it is. It’s simple and it meets the most basic criteria for a dessert. Here’s the thing. If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve…

Sales

4 min read

SOLUTION SELLING VS. ASPIRATIONAL SELLING
SOLUTION SELLING VS. ASPIRATIONAL SELLING
Sales

4 min read


Feb 17

HOW TO BUILD A MORE VALUABLE MVP USING CUSTOMER OUTCOMES

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable…

How To Build Mvp

5 min read

HOW TO BUILD A MORE VALUABLE MVP USING CUSTOMER OUTCOMES
HOW TO BUILD A MORE VALUABLE MVP USING CUSTOMER OUTCOMES
How To Build Mvp

5 min read


Feb 6

PRODUCT MARKETING ROADMAPS — YOUR REVENUE DESTINATION WITH TURN-BY-TURN DIRECTIONS

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. What is a Product Marketing Roadmap? A…

Product Marketing

4 min read

PRODUCT MARKETING ROADMAPS — YOUR REVENUE DESTINATION WITH TURN-BY-TURN DIRECTIONS
PRODUCT MARKETING ROADMAPS — YOUR REVENUE DESTINATION WITH TURN-BY-TURN DIRECTIONS
Product Marketing

4 min read


Feb 2

5 MOST EFFECTIVE TECHNIQUES FOR GATHERING VOICE OF CUSTOMER (VOC) DATA IN B2B

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than…

Voice Of Customer

6 min read

5 MOST EFFECTIVE TECHNIQUES FOR GATHERING VOICE OF CUSTOMER (VOC) DATA IN B2B
5 MOST EFFECTIVE TECHNIQUES FOR GATHERING VOICE OF CUSTOMER (VOC) DATA IN B2B
Voice Of Customer

6 min read

John Mansour

John Mansour

18 Followers

Product Management, Product Marketing & Product Demo Training for B2B. https://productmanagementuniversity.com

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