John MansourProduct Strategy Explained in Practical TermsIf you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Forget about the…Sep 4Sep 4
John MansourAre We Going About Stakeholder Alignment the Hard Way?I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in…Aug 26Aug 26
John MansourPresales Demos: The Missing Value Link That Connects Tactical & StrategicWhen it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the…Aug 26Aug 26
John MansourHow to Facilitate a Strategic Account Planning Meeting With CustomersIn its simplest form, strategic account planning is your ability to help customers define success in measurable terms, then lay out a…Aug 13Aug 13
John MansourThe Best Bang for Your Discovery Buck — Customer Advisory BoardsCustomer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user…Aug 13Aug 13
John MansourIf I Were Building a Product Marketing Organization From the Ground UpIf I were building a product marketing organization from the ground up, I’d consider myself lucky.Aug 13Aug 13
John MansourAre We Going About Stakeholder Alignment the Hard Way?I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in…Aug 13Aug 13
John MansourJobs to be Done — The Foundation for Great Presales DemosThere are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush…Jun 11Jun 11
John MansourProduct Management Outcomes — The Good, The Bad & The UglyIt’s refreshing to see so many discussions and articles themed around product management outcomes.Jun 4Jun 4
John MansourHow to Keep Your Product Enhancement List to 12-ish ItemsWhen it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than…May 4May 4
