That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested.

Is this a good way to drive high-quality leads into the top-of-the-funnel? Before you answer the question…