The #1 Reason the Sales Process Stalls After a Demo

The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself.

It comes down to THE BIG WHY that’s driving the buying decision. The big why refers to something much higher in the customer organization that’s driving the buying decision, and if you ask the right questions early on, you’ll find it and use it…

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