The Leap From Product Marketing to Solutions Marketing in 3 Steps

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers.

Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today…